Eighteen years finding money for businesses that sell online.

People ask about the name. Here's what it means - and why it's the whole business in two symbols:

A skull is what's left when everyone's decided something is dead. A rose is what grows when something's very much alive. You don't usually find them in the same place. Except you do - constantly - in businesses exactly like yours.

The list nobody's mailed in a year... or the buyers you stopped talking to... or the offer only a sliver of your people ever saw... or a whole new offer just waiting in the weeds.

Many business owners... and all marketers treat these most valuable assets like a graveyard. I treat them like a garden nobody's been watering.

My whole job is to go find value that no one else sees - and then grow, and capture it for you.

I dropped out of school to build my first company with a friend. I ran the marketing, I was the engine of its growth, and we took it to $33 million a year.

That bought me an education: I mentored under some of the best copywriters alive. I learned strategy from people who'd built billion-dollar empires. I built a dozen marketing teams, ran them, and learned exactly how and where they break.

Then I went out on my own. It started as copywriting... but it grew. The longer I did this, the less interested I got in delivering marketing - and the more interested I got in owning the number: So now, I grow the business... instead of just feeding it leads.

Eighteen-plus years and $150 million in revenue later, I've done it for companies as big as Agora Financial and as small as one-person ecom shops. Different worlds, same job: find the money, go get it.

Here's what nobody in this industry likes to admit: consulting is broken. You get paid to hand over ideas - and then hope somebody implements them. Half the time, nobody does. You did your job and nothing happened.

I got tired of that. Money moves minds. Money builds trust. Money is the only proof that actually counts. So I decided the only honest way to start with someone is to make them money first - before a contract, before a retainer, before any of the usual noise.

It's also how I choose who I work with. I don't need a hundred clients. I need three or four businesses with real opportunity behind them and people I actually enjoy. Going and finding the hidden revenue is the audition - for them, and for me. If it's there, we both already know this is going to work.

Chasing $150 million in revenue takes you a lot of places, and you meet a lot of people. The best in the world, sure. But also the hidden gems - the ones the big companies were sitting on and undervaluing.

The Romanian copywriter an agency had buried on grunt work. The media buyer at a giant publisher who'd go on to build a nine-figure telehealth brand. I found them, I earned their trust, and I kept them close.

So Skullrosa isn't an agency with a payroll. It's a network - the sharpest people I've met since 2008, on call, matched to whatever your business actually needs. You get me. And behind me, you get all of them.