Who I am, what I build, and why Skullrosa works
I help serious founders scale smarter — not with hype or hacks, but with systems that actually work.
Since 2008, I’ve helped generate over $150M in revenue growth across industries by combining direct response strategy with operational clarity and execution.
My name is Alex, nice to meet you.
I started in direct response in 2008 — writing copy, building funnels, and scaling offers when email was king and cold traffic really meant cold.
Since then, I’ve helped scale a dating brand from $100K/year to $33M/year, built blockbuster launches like Pandora’s Box and The Robert Kiyosaki Newsletter, and rebuilt marketing operations from scratch — including a team that raised $1.25M in a single month at 200% ROI.
My work spans from creative strategy to backend systems — I love solving business puzzles, identifying what’s broken, and building the solution.
What I build for my clients
After a decade and a half of consulting and contract work, I realized that great business advice is more similar to sculpting than any other art form — clients come to me with a problem and my job is to chip away at it with clarity and precision, until all that remains is the “truth.”
The true cause of the problem… and an accurate path towards a solution.
It was this realization that made me create Skullrosa, quite literally a workshop for business problems, where I could, hopefully, share my strategic “art” with others.
Why Skullrosa works
Skullrosa works because it’s built on the same principles as great art — remove the noise, reveal the form, and build with precision.
Whether I’m coaching a founder through a critical decision, helping restructure a team, or overseeing a done-for-you build-out with my network — the work always comes down to the same thing: uncover what matters and focus on the essentials.
Most consultants come to you with formulas, blueprints and methods.
I do my best to come to you with an empty mind.
Who I am, outside of work
In a nutshell? I’m both competitive and strategic.
I’m currently ranked in the top 500 worldwide in World of Warcraft Mythic Plus, and I recently took home silver in my weight class at the IBJJF Pan American Brazilian Jiu Jitsu Championships.
Why does that matter?
Because everything I do — in life or business — is built on systems, strategy, and performance under pressure. That mindset fuels the work I do with business owners.
But I don’t believe that achieving success is built around grinding harder…
Instead, I try to be strategic, effective and focus on the essentials.
Let’s build the best possible version of your company
If you’re here, you’re probably already building a business worth scaling. And you have, at your fingertips, a problem worth solving.
The next step is a strategy call — where we look at what you’ve built, where you’re going, and whether my approach makes sense for your business.
No pitch. No pressure. Just a focused conversation.
Simply click the button below: